Different Images from the “Mihan” Brand Advertisement in the United Arab Emirates Become Controversial

Social Media Users Compare Mihan’s Advertising Campaigns

Social media played an important role in spreading the images.

After the photographs appeared online, users began sharing and reposting them. The difference between the UAE campaign and domestic advertising made the material particularly suitable for comparison.

Social media often amplifies visual contrasts. A photograph that might otherwise remain a routine commercial image can attract significant attention when users identify an unexpected difference between two campaigns from the same company.

In this case, the Mihan logo provides a direct connection between the photographs and the familiar Iranian brand. Users who recognized the logo were able to compare the campaign with previous Mihan advertisements they had encountered in Iran.

Some reactions have focused on the clothing of the models, while others have discussed the broader issue of different standards for advertising in Iran and abroad.

The discussion has also demonstrated how quickly advertising content can become part of a wider cultural conversation when it crosses national boundaries.

Why Brands Use Different Advertisements in Different Countries

Using different advertising campaigns in different countries is not unusual.

International marketing requires companies to consider local laws, consumer expectations, language, culture, religion, purchasing behavior and media environments.

A company may use one advertising campaign in its home country and a substantially different campaign abroad without necessarily changing its core brand identity.

August 23, 2026 | 5:41 pm