Different Images from the “Mihan” Brand Advertisement in the United Arab Emirates Become Controversial

Mihan UAE Campaign and the Difference in Clothing

Among the most frequently mentioned aspects of the campaign is the clothing worn by the female models.

The models in the circulated photographs appear in clothing that differs from the style generally associated with Mihan advertisements inside Iran. This difference has prompted social-media users to repost the images and compare them with domestic promotional material.

The subject is particularly sensitive because women’s clothing in Iranian advertising is influenced by national regulations. Advertisers producing campaigns for Iranian television, billboards, websites and other commercial platforms must consider these requirements when selecting models and preparing promotional photographs.

When a company advertises in another country, however, the campaign can be designed according to the rules and expectations of that market.

The Mihan UAE photographs have consequently become an example used by social-media users to discuss the difference between advertising for the Iranian market and advertising for an overseas market.

It is important to distinguish between what is visible in the photographs and interpretations made by users online. The images themselves demonstrate that a different advertising style was used. The reasons behind every creative decision, however, cannot necessarily be established from the photographs alone unless the company provides an official explanation.

Mihan Enters or Advertises in the UAE Market

The presence of “Mihan UAE” in the circulated photographs has also attracted attention because it suggests a commercial focus on the United Arab Emirates.

The UAE has become an important regional market for Iranian companies and brands. Its geographical proximity, international business environment, large expatriate population and strong retail sector make the country an attractive destination for businesses seeking to reach customers outside Iran.

For an Iranian food brand such as Mihan, the UAE can offer access to both local consumers and a substantial Iranian and Persian-speaking community living in the country.

A campaign specifically designed for the UAE can therefore serve several purposes. It can introduce the brand to new consumers, strengthen recognition among Iranian expatriates, support distribution and retail activities, and position the company as an international rather than exclusively domestic brand.

The presence of a UAE telephone number in the circulated advertising material is another detail that has contributed to this interpretation.

Nevertheless, individual images alone do not establish the full extent of Mihan’s business activities in the UAE. They primarily show that promotional material associated with the brand was prepared or circulated with a UAE-oriented identity.

August 23, 2026 | 5:41 pm