Mya Ghorbani, granddaughter of the performer Googoosh on Cult Gaia PRE-FALL 2022 by VOGUE RUNWAY

Cult Gaia has more than a few immediately recognizable, cult-favorite pieces. Perhaps you remember the wooden, crescent-shaped Ark bag that put Jasmin Larian’s label on the map some six years ago. Or now, maybe you’ve seen a few cool brides sporting the draped fringe Renata gown or the feathered Shannon mini dress at their post-ceremony dance parties. But despite this tendency towards quasi-ubiquity (how oversaturated can a $1,000 dress really be?) Larian says she thrives on change. Part of the catalyst is the fact that when you Google “Cult Gaia bag” or “Cult Gaia dress” the suggested term “Cult Gaia dupe” is not far behind. “The second I’m into something, I’m over it by then, so it’s about how we can change,” she says. “I like to design in contrasts, otherwise I get bored.”

June 15, 2022 | 11:00 am