In South Korea, while women give chocolate gifts to men on Valentine’s Day, men give them to women on White Day which is celebrated on the 14th of March. White Day was first started in 1978 in Japan by the National Confectionery Industry Association as an answer to Valentine’s Day. Black Day, celebrated on the same day the next month, is for those who did not receive any gifts on either of the holidays. People observing Black Day would gather wearing black and share their plight over various black-colored foods, especially jajangmyeon, a Chinese-Korean noodle dish with black sweet bean sauce. To continue the trend, the government of South Korea assigned a holiday on the 14th of the rest of the months: Diary Day in January, Yellow or Rose Day in May, Kiss Day in June, Silver Day in July, Green Day in August, Photo Day in September, Wine Day in October, Movie Day in November, and Hug Day in December.

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August 7, 2022 | 9:39 pm