Sam Asghari Walks the Runway at the Blue Jacket Fashion Show Los Angeles 10th Anniversary
What Is the Blue Jacket Fashion Show?
The Blue Jacket Fashion Show is an annual fashion and advocacy initiative created to raise awareness about prostate cancer and men’s health.
Founded in 2016 by designer Frederick Anderson and Laura Miller, the initiative uses the fashion industry, entertainment personalities, sports figures, medical experts, and public advocates to create a highly visible conversation around prostate cancer.
The show is associated with ZERO Prostate Cancer, a nonprofit organization focused on prostate cancer awareness, research, education, support, and health equity.
The official ZERO Prostate Cancer website describes the Blue Jacket Fashion Show as a gathering that combines fashion, entertainment, sports, healthcare, and media to address prostate cancer. The organization states that the initiative has a particular emphasis on racial and health disparities affecting Black men and underserved communities.
The concept is relatively simple.
Participants wear or reinterpret a blue jacket and walk a runway surrounded by fashion, entertainment, and media attention. The blue jacket becomes a visual symbol associated with prostate cancer awareness.
This approach gives the issue a recognizable identity.
Breast cancer awareness has long been associated with highly recognizable visual symbols, campaigns, colors, charity events, and public figures. Anderson has explained that the Blue Jacket initiative emerged partly from the question of why comparable visibility around men’s health and prostate cancer was less prominent within the fashion world. NY1 reported Anderson’s explanation that he wanted men to talk more openly about their health and prostate cancer specifically.
Ten years later, the idea has grown into an established event with both New York and Los Angeles visibility.
Blue Jacket Fashion Show 10th Anniversary
The 2026 season represented a significant milestone for the initiative.
The official ZERO Prostate Cancer page identifies the tenth annual Blue Jacket Fashion Show as having taken place in New York City on February 4, 2026. Later in the year, the Los Angeles celebration continued the 10th-anniversary spotlight with the September 29 event at W Hollywood.
This distinction matters because online searches for the Blue Jacket Fashion Show 10th anniversary can refer to multiple 2026 events.
The New York celebration took place on World Cancer Day and featured personalities including Allan Houston, Amani Toomer, Bill Nye, Carson Kressley, Ja Rule, Mario Cantone, and Chris Noth, according to NY1.
The Los Angeles celebration later brought the anniversary message to Hollywood.
The September event was particularly suited to Los Angeles because the city provides an environment where fashion, entertainment, television, film, celebrity culture, and media intersect.
The result was an event that could communicate the same health message through a distinctly Hollywood lens.
October 2, 2026 | 8:30 pm
