Maya Ghorbani: Googoosh’s Granddaughter, 22-Year-Old HEST Model & Rising Fashion Star

Navigating the Agency Landscape – HEST, IMG, and Global Reach

The information regarding Maya Ghorbani’s agency representation highlights her affiliation with HEST, described as “one of the largest modeling agencies in the world.” While IMG is also a prominent global agency, the mention of HEST suggests a significant partnership that is currently driving her career. It’s possible she transitioned from IMG to HEST, or that HEST represents her in specific markets or for particular types of work. Regardless of the precise relationship, her association with a major agency like HEST is a critical component of her success.

Modeling agencies like HEST and IMG serve as the vital bridge between models and the vast network of clients in the fashion industry. Their role extends far beyond simply finding jobs. Agencies provide comprehensive management for their models, which includes:

• Booking and Scheduling: Managing a model’s busy schedule, coordinating travel, and ensuring they are available for castings, fittings, and shoots.
• Negotiating Contracts: Securing favorable terms and compensation for their work, a crucial aspect in an industry with complex contractual agreements.
• Image Management: Guiding the model’s public image, advising on social media presence, and ensuring their portfolio is up-to-date and showcases their versatility.
• Career Guidance: Providing mentorship and strategic advice on career development, helping models identify their strengths and pursue opportunities that align with their goals.
• Financial Management: Handling payments and managing the financial aspects of a model’s career.

Being represented by a major agency like HEST opens doors that would be otherwise inaccessible to independent models. These agencies have established relationships with top designers, fashion houses, photographers, casting directors, and magazine editors around the world. This network allows them to secure high-profile collaborations for their models, including:

• Editorial Shoots: Appearing in the pages of prestigious fashion magazines, which are crucial for building a model’s portfolio and establishing their credibility in the industry.
• Runway Shows: Walking in fashion weeks in major cities like New York, London, Paris, and Milan, providing exposure to designers, buyers, and the media.
• Commercial Campaigns: Starring in advertising campaigns for brands, ranging from high-fashion luxury houses to mainstream clothing retailers and beauty brands.
• Brand Endorsements: Partnering with brands for longer-term collaborations, becoming the face of a product or collection.

The global network of agencies like HEST allows models like Maya to work internationally, experiencing different fashion markets and expanding their cultural horizons. It signifies that her potential is recognized on a global scale, positioning her for a career that could take her to fashion capitals around the world.