Manoto: Celebrating 13 Years of Cultural Connection and Entertainment

Manoto’s journey, funded by venture capitalists, reflects its commitment to providing quality content. However, the channel has faced speculations about its alignment with Iran’s ousted monarchy, adding an intriguing layer to its narrative.

Despite being a prominent channel, Kayvan and Marjan Abbassi maintain a low profile, evading the media spotlight and declining interviews. This discreet approach adds an air of mystery to the power couple behind Manoto 1.

Manoto’s viewership, challenging to quantify precisely, suggests a rapid rise in market share, rivalling established channels like BBC Persian and VOA Persian TV. The channel’s popularity is attributed to its diverse programming, including hit shows like “Befarmaeed Sham,” the Iranian rendition of the British cooking show “Come Dine with Me.”

Another noteworthy program is the “Googoosh Music Academy,” reminiscent of American Idol, where Iranian talents are nurtured by a team of experts. “Manoto Stage,” the Persian talent show, is a platform for aspiring artists, featuring renowned music producers as mentors.

Manoto’s viewership, challenging to quantify precisely, is a testament to its widespread popularity. Anecdotal reports suggest that the channel has rapidly gained market share, rivaling established networks like BBC Persian and VOA Persian TV. The channel’s diverse and engaging content has resonated with audiences, making it a go-to source for entertainment and cultural connection.

The programming spectrum of Manoto includes standout shows like “Befarmaeed Sham,” an Iranian adaptation of the British cooking show “Come Dine with Me,” and “Googoosh Music Academy,” a platform for nurturing Iranian musical talent. “Manoto Stage,” the Persian-language talent show, stands as a testament to the channel’s commitment to discovering and promoting aspiring artists.

Additionally, Manoto has been a consistent broadcaster of global pageants, showcasing Miss World and Miss Universe annually since 2011. This not only adds glamour to its repertoire but also reflects the channel’s dedication to providing diverse content that caters to a broad audience.

December 19, 2023 | 8:48 pm