Barbara Pravi & Negin Mirsalehi attend at Dior : Photocall – Paris Fashion Week 2022

Raised (and still based) in the Netherlands, Mirsalehi comes from a family of beekeepers dating back six generations, and she hasn’t let that family tradition fall by the wayside, even with the rise of her influencer career over the past five years. In fact, she’s tapped into that history to build a connection with her followers and conceptualize her brand. Gisou draws on ingredients from her father’s bee gardens — including honey and propolis — and her hairstylist mother’s DIY hair-care recipes, with an emphasis on using as many natural ingredients as possible.

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September 29, 2021 | 12:35 pm