Ali Daei’s restaurant in north of Tehran
Daei was chosen as a coach of Persepolis. At the end of the 2009–10 Season, Persepolis finished fourth in the league but they became Hazfi Cup champions. In the Hazfi Cup final, Persepolis defeated Azadegan League side Gostaresh Foolad Tabriz 4–1 on aggregate to qualify for the 2011 AFC Champions League. In the 2010–11 season, Persepolis finished fourth in the league and was eliminated in the group stage of the 2011 AFC Champions League but at the end of the season Persepolis won the 2010–11 Hazfi Cup after defeating rivals Sepahan, Foolad and Malavan. Daei had many people against him while at Persepolis, including the chairman Habib Kashani and after a contention with Kashani, he stated that “I won’t work with Kashani Anymore”.