Is Margo Martin the “New Karoline Leavitt”? Style Similarities Between Two Women Close to Donald Trump

Margo Martin’s Role in the Trump White House

One of the most distinctive aspects of Margo Martin’s role is her access to Donald Trump during his daily activities.

While traditional White House communications staff frequently work through official statements, press briefings and scheduled media events, Martin has become associated with a more immediate form of presidential communication.

She frequently documents Trump using her mobile phone.

The resulting photographs and videos can show the president traveling, meeting advisers, interacting with officials, walking through airports, boarding aircraft or participating in informal moments away from the traditional White House press environment.

That content can then appear on social media and become part of the broader online presentation of the president.

This makes Martin an important figure in the increasingly social-media-driven nature of political communications.

Rather than relying exclusively on formal press releases or television appearances, presidential communications now frequently involve short videos, photographs, direct posts and behind-the-scenes content.

Martin’s work sits directly within that environment.

September 24, 2026 | 9:30 pm