David Alliance: Iranian-British Business Tycoon and Lord Alliance

Business Leadership and Corporate Achievements

Ownership of N Brown Group

Alliance was a major shareholder and chairman of N Brown Group plc, a prominent mail order clothing retailer in the UK. Under his leadership, N Brown expanded its market share, becoming a household name for catalogue shopping and online retail.

Co-founding Coats Viyella

In partnership with Sir Harry Djanogly, Alliance co-founded Coats Viyella, a global textile and apparel company with operations in 67 countries. The company held a 22% market share worldwide and employed over 70,000 people.

Investment in Technology and Innovation

Alliance’s investments extended into web analytics with SimilarWeb, reflecting his interest in digital transformation and data-driven decision-making. His foresight into technology trends helped sustain his business empire into the digital age.