How Much Does the Program “Woman of the Day” Starring Mahnaz Afshar Earn?

The television and online entertainment industry in Iran and the Middle East has undergone significant transformation over the past decade. Among the most discussed and controversial programs is “Woman of the Day”, starring renowned Iranian actress Mahnaz Afshar. With its focus on fashion, beauty, women’s empowerment, and reality TV entertainment, the show has attracted millions of viewers and generated substantial revenue.

This article aims to explore the exact earnings of “Woman of the Day”, its production background, viewership statistics, and cultural implications. We will analyze how the show, despite criticism for superficiality, has become an influential media product with impressive economic returns, particularly through YouTube advertising revenue.

What Is “Woman of the Day”?

“Woman of the Day” is a reality TV show and fashion competition program that focuses on women’s beauty, style, and fashion. The show aims to showcase Iranian women’s fashion trends, celebrity styling, and women’s empowerment narratives. However, critics argue that it often reduces women to objects of display, emphasizing appearance over intellect.

The Production Company: MedyaPim

Behind “Woman of the Day” is the Turkish production company MedyaPim, a major player in the TV content industry. MedyaPim specializes in creating format-based reality shows that can be exported to various countries, including Iran, Arab nations, and Turkey. They are known for their vulgar content and sensationalist approach, aiming to maximize viewership and ad revenue.

The Role of Mahnaz Afshar

Mahnaz Afshar, a prominent Iranian actress known for her roles in Iranian cinema and television, was cast as the show’s second celebrity judge, following Parasto Salehi. Her involvement was strategic, intended to attract her fan base and add star power to the program.

October 13, 2025 | 7:39 pm