TV Presenter Sahar Emami Shocked During Live Broadcast as IRIB Building Is Targeted in Tehran

Facing Challenges and Upholding Standards
Sahar openly discusses the strict regulations governing appearance and conduct in Iranian media. She highlights that the network enforces rules on makeup and attire, emphasizing modesty and simplicity. Makeup is limited to conceal flaws, with the prohibition of elaborate cosmetics like eyeliner, mascara, or blush, to maintain a uniform and professional appearance.
Despite these constraints, Sahar notes that her colleagues strive to present themselves well within the prescribed standards. She recalls attending award ceremonies where women dressed differently than they would at work, emphasizing that each environment has its own rules and expectations. She advocates for professionalism and adherence to standards, both on and off-camera, to serve as positive media representatives.
The Role of Women in Iranian Media
Sahar’s experiences also reflect broader themes regarding women in Iranian media. She believes that women can be both professional and expressive within the boundaries of cultural norms. Her choice of colorful outfits and warm tones aims to bring positivity and change perceptions, especially among younger viewers.
She has been approached to pursue acting and other roles but prefers to focus on her current position as a news anchor and presenter. Her dedication to her work and her audience remains her primary motivation.
June 16, 2025 | 4:12 pm