The Grassland Movie red carpet in the capital
Beyond the haute couture gowns, there is a strategy that goes behind executing a flawless red carpet. As a red carpet producer, you have two objectives, appease media with celebrity interviews, and execute an event that is efficient and flows effectively. Having produced and executed some of the most prestigious red carpets in Toronto – such as the Canadian Screen Awards and Scotiabank Giller Prize (to name a few) – I can safely to say that these objectives can be quickly forgotten in the madness of the event.
