Photos of Millionaire BBTV’s CEO Shahrzad Rafati in Vancouver

Rafati cited McKinsey and Company research that found diverse companies are up to 35 percent more likely to outperform their peers. To Rafati, this makes perfect sense; she said that her experience building BBTV definitively showed that more diverse teams were more creative and able to come up with solutions the market valued. Further, as top talent increasingly demands their employer to have stated values and support communities outside of the organization, Rafati said building a quadruple bottom-line business makes it easier to hire and retain smart people. And attracting brilliant people who want to stick around is part of a high-performing organization.

August 30, 2021 | 12:10 am