Negin Mirsalehi: The Dutch-Iranian Blogger Who Redefined Beauty and Business


Negin Mirsalehi is a name that resonates in the world of fashion, beauty, and entrepreneurship. Born on November 2, 1988, in Amsterdam, Netherlands, Negin’s journey from being a fashion and beauty enthusiast to a successful businesswoman is both inspiring and empowering. Her Iranian roots and her family’s beekeeping heritage played a significant role in shaping her career and values.

This article delves into the life, career, and impact of Negin Mirsalehi, from her early days as a blogger to the remarkable success of her haircare brand, Gisou.

The Early Years

Negin Mirsalehi was born to Iranian parents who had immigrated to the Netherlands. Her connection to her Iranian heritage and her family’s beekeeping tradition, spanning six generations, provided her with a unique perspective on beauty and natural products.

She pursued her education at Vrije Universiteit in Amsterdam, earning a bachelor’s degree in business administration and a master’s degree in marketing. This educational background would later prove invaluable in her career as a blogger and entrepreneur.

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November 3, 2023 | 7:30 pm