Two Dresses by Noushella Win Honorable Mention at DNA Paris Design Awards 2025
Embracing Cultural Fashion Trends and Modern Ethnic Wear
In recent years, cultural fashion trends and ethnic-inspired clothing have gained immense popularity worldwide. Designers and brands are increasingly drawing inspiration from heritage motifs, Islamic art, and Persian symbolism to create statement pieces that resonate with global audiences. The recognition of Noushella.co’s dresses at the DNA Paris Design Awards 2025 underscores the growing appreciation for Iranian fashion design and cultural storytelling in the luxury fashion industry.
The Significance of Persian Art and Islamic Architecture in Fashion
Persian art and Islamic architecture are renowned for their intricate geometric patterns, calligraphy, and symbolic motifs—elements that evoke a sense of timeless beauty and spiritual symbolism. Incorporating these elements into modern fashion not only celebrates Iranian cultural heritage but also introduces innovative design aesthetics to the world stage.
The dress inspired by Khayyam’s tomb reflects Persian poetry, geometric harmony, and architectural elegance, transforming these ancient themes into contemporary high fashion. Meanwhile, the dress inspired by the Iranian tile knot showcases the timelessness of Persian craft, emphasizing eternity, unity, and cultural continuity.
