Peyman Maadi Graces the Red Carpet at the 22nd Marrakech International Film Festival

Chapter 7: The Impact of Digital Technology and Streaming on Cinema

Transforming Distribution and Access

The advent of digital technology and streaming platforms has revolutionized how audiences access and consume films. For Iranian cinema, this shift has meant greater visibility and an expanded global audience, circumventing traditional distribution barriers.

Maadi’s films are now accessible worldwide through platforms like Netflix, Amazon Prime, and MUBI, allowing viewers from Morocco, Africa, and beyond to engage with Iranian storytelling. This democratization of access underscores the importance of festivals like MIFF in curating and highlighting diverse voices.

Innovations in Filmmaking

Digital tools have also transformed filmmaking techniques, enabling more experimental, resource-efficient productions. Maadi himself has embraced innovative storytelling methods, integrating digital effects, virtual reality, and interactive narratives into his projects.

The Rise of Virtual Festivals

The COVID-19 pandemic accelerated the adoption of virtual festivals, creating new opportunities for global engagement. While in-person interactions remain vital, online platforms have expanded access to audiences who would otherwise be unable to attend festivals like MIFF.

Maadi’s participation in virtual panels and screenings during the pandemic demonstrated his adaptability and commitment to connecting with audiences worldwide, further emphasizing the importance of technological evolution in cinema.

November 29, 2025 | 10:05 pm