ELLE Arabia Exclusive: Negin Mirsalehi – The Beauty Mogul Redefining Middle Eastern Heritage and Honey-Based Skincare

4. Embracing Heritage: How Middle Eastern Oils and Rituals Shape Gisou

The Fusion of Tradition & Modernity

Negin’s vision for Gisou revolves around blending Middle Eastern traditions with innovative skincare science. Her products are inspired by oils, fragrances, and rituals passed down through generations.

Authenticity & Cultural Pride

By highlighting her Iranian and Middle Eastern roots, Negin promotes cultural pride and authenticity in her brand. Her storytelling emphasizes the importance of heritage in creating meaningful and effective beauty products.

The Role of Self-Care & Rituals

Gisou encourages consumers to incorporate ancient rituals—such as oil massages and aromatic treatments—into their daily routines, fostering a holistic approach to beauty and wellness.