ELLE Arabia Exclusive: Negin Mirsalehi – The Beauty Mogul Redefining Middle Eastern Heritage and Honey-Based Skincare

3. The Birth of Gisou: A Honey-Based Beauty Brand Inspired by Heritage

From Family Beekeeping to Global Skincare

Gisou was born out of Negin’s desire to honor her family’s beekeeping legacy. Her grandfather’s knowledge of honey’s medicinal properties inspired her to explore honey’s potential in skincare.

The Science of Honey in Beauty

Honey is a natural humectant, antioxidant, and antibacterial agent. It has been used for centuries in Middle Eastern beauty rituals to nourish skin and hair. Negin combined this traditional ingredient with modern science to create innovative products.

The Philosophy Behind Gisou

Gisou’s core values include authenticity, sustainability, and quality. The brand emphasizes natural ingredients, cruelty-free practices, and eco-friendly packaging, aligning with global trends toward ethical beauty.

The brand’s signature honey is sourced sustainably, supporting local beekeepers and promoting bee conservation.

December 8, 2025 | 7:39 pm