ELLE Arabia Exclusive: Negin Mirsalehi – The Beauty Mogul Redefining Middle Eastern Heritage and Honey-Based Skincare

2. The Deep Roots of Middle Eastern Beauty Rituals: Oils, Fragrances, and Storytelling

Oils & Fragrances: The Heart of Middle Eastern Beauty

Middle Eastern beauty rituals are steeped in centuries-old traditions that emphasize the power of natural oils, fragrant herbs, and aromatic scents. These ingredients are not just used for their aesthetic benefits but also for their spiritual and therapeutic qualities.

Rituals & Self-Care: More Than Skin Deep

In Middle Eastern culture, self-care rituals are sacred acts of love and spiritual connection. Rituals such as oil massages, aromatic baths, and applying fragrant oils are intertwined with storytelling and cultural identity.

The Power of Fragrance & Storytelling

Perfumes from the Middle East are more than scents; they are stories in bottles. The use of natural oils and fragrances creates multisensory experiences that evoke memories, spiritual connections, and cultural pride.

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December 8, 2025 | 7:39 pm