ELLE Arabia Exclusive: Negin Mirsalehi – The Beauty Mogul Redefining Middle Eastern Heritage and Honey-Based Skincare

1. Who Is Negin Mirsalehi? A Journey from Heritage to Global Icon

Early Life and Cultural Roots

Negin Mirsalehi was born in the Netherlands in 1988 to an Iranian family. Growing up in a multicultural environment, she was deeply influenced by her Iranian heritage—an identity rich in tradition, storytelling, and natural beauty rituals. Her childhood memories are filled with moments at home with her mother, who introduced her to the world of oils, fragrances, and self-care practices rooted in Middle Eastern culture.

Her family’s legacy of beekeeping played a crucial role in shaping her perspective on natural ingredients. Her grandfather, a traditional beekeeper, often shared stories about the medicinal and beauty benefits of honey—a gift from nature that has been cherished across Middle Eastern cultures for centuries.

Rise to Fame: Social Media & Influencer Culture

Negin’s journey into the spotlight began in the digital age. Starting as a beauty influencer on Instagram, she shared authentic routines, haircare tips, and glimpses of her heritage. Her relatable personality and genuine love for her culture quickly gained her a global following.

Her influence grew steadily, making her one of the most recognizable faces in beauty and fashion. Her ability to blend her Middle Eastern roots with modern aesthetics made her a unique voice in the crowded social media space.

Transition from Influencer to Entrepreneur

While her social media success built her personal brand, Negin’s true breakthrough came when she founded Gisou, a honey-based beauty brand rooted in her family’s beekeeping tradition. This entrepreneurial leap allowed her to translate her heritage into a tangible product line, combining natural ingredients with scientific innovation.

December 8, 2025 | 7:39 pm