Natalia Fadeev (Gun Waifu): The Influencer-Soldier Making Headlines in Israel and Social Media

2. The Role of Natalia Fadeev as an Israeli Military Influencer

Content Strategy and Propaganda

Natalia Fadeev has become a prominent figure in the Israeli military propaganda landscape. Her social media accounts feature images and videos where she is dressed in military uniform, often striking provocative poses, using sexual gestures, and sharing messages that emphasize strength, patriotism, and support for Israel.

She is part of the Alpha Gun Angels, an organization founded in 2018 by Orin Joly, a former Israeli soldier and fitness model. The group’s mission is to promote the Israeli military as a glamorous and attractive lifestyle, turning female soldiers into military models and social media influencers. This strategy is part of what some scholars call “entertainment militarism,” where military service is intertwined with celebrity culture and entertainment.

Glamourizing Warfare

Fadeev’s content often glamorizes combat and soldier life, blending military aesthetics with glamorous lifestyles to attract a global audience. Her photos and videos depict her in combat gear, holding weapons, and engaging in military drills, but always with a touch of seduction that makes her stand out in the crowded landscape of social media influencers.

This approach is similar to trends seen during the Russia-Ukraine war, where female influencers wearing military uniforms and carrying weapons gained significant followings. These campaigns aim to attract young audiences, fostering patriotism and support for military efforts.

Criticism and Controversy

While her content has garnered millions of followers, it has also sparked criticism from academics, military analysts, and human rights advocates. Critics argue that the use of attractive women in military uniforms distorts reality, portraying a peaceful, heroic, and even pacifist image of war, while the ongoing violence in Gaza continues.

Professors from institutions like Duke University and the Hebrew University of Jerusalem warn that this trend “commodifies” war, transforming soldiers into celebrity figures rather than representatives of real conflict and sacrifice. They argue that such portrayals gloss over the brutal realities of warfare and may influence public perceptions negatively.

September 3, 2025 | 2:34 pm