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About Amiri: From Basement Dreams to Global Fashion Powerhouse

The Origin Story of Amiri

Founded by Mike Amiri in 2013, Amiri started as a small-scale boutique in Hollywood. Inspired by rock ‘n’ roll culture, vintage aesthetics, and California lifestyle, the brand quickly gained recognition for its luxury denim, statement streetwear, and innovative designs.

Mike Amiri: The Visionary Behind the Brand

Born on September 6, 1976, in Hollywood, California, Mike Amiri is of Iranian descent. His diverse background and artistic influences have shaped his unique approach to luxury fashion. Amiri’s education at Santa Monica College and UCLA provided him with a broad cultural perspective, fueling his creative process. As a law graduate from Loyola Law School, Amiri’s multifaceted background underscores his entrepreneurial spirit and dedication to craftsmanship.

Amiri’s Rise in the Fashion Industry

Amiri’s breakthrough came with his signature distressed denim and rock-inspired aesthetics, resonating with celebrity clientele and streetwear enthusiasts alike. Today, Amiri is recognized as a luxury fashion house known for premium materials, fine tailoring, and bold designs.

November 6, 2025 | 9:39 pm