ELLE Arabia Exclusive: Negin Mirsalehi – The Beauty Mogul Redefining Middle Eastern Heritage and Honey-Based Skincare

Introduction

In the world of beauty and skincare, authenticity, heritage, and innovation are the new currency. Among the many inspiring figures leading this movement, Negin Mirsalehi stands out as a shining example of how cultural roots can be transformed into global success. The Iranian-Dutch entrepreneur, influencer, and founder of the renowned Gisou beauty brand has captivated millions worldwide with her dedication to natural ingredients, her celebration of Middle Eastern beauty rituals, and her innovative approach to skincare.

In this exclusive ELLE Arabia interview, Negin shares her journey—from childhood memories rooted in Iranian culture and beekeeping traditions to her rise as a global beauty icon. She reveals how her heritage influences her brand ethos, her vision for the future of beauty, and her deep connection with the rich oils, fragrances, and storytelling of the Middle East.

Join us as we explore Negin Mirsalehi’s inspiring story, her revolutionary honey-based skincare line Gisou, and her mission to honor Middle Eastern beauty traditions while leading the industry with authenticity and purpose.