Mohammad Reza Golzar visiting House of Bijan in Beverly Hills
Despite recent sociopolitical dramas, Bijan is in many ways crisis- and recession-proof—it appeals to the 1 percent of the 1 percent, who are shielded from the whims of the stock market and the pandemic’s most debilitating effects. And anyway, the appointment-only flagship practically invented socially distanced shopping decades ago. Yet, for all its clubby exclusivity, Bijan is growing relatively democratic: Nicolas has introduced stores at the Beverly Hills Waldorf Astoria and Wynn Las Vegas where walk-ins are welcomed.
